Starting his career in E-Commerce at online college textbook retailer www.belltowerbooks.com in '09, he was shortly elevated to VP in '10. He joined the grocery industry in '15 as an analyst for the Managing Director and CEO of Bristol Farms working on special projects related to pricing and square footage profitability planning. He transitioned to E-Commerce where he pioneered the Amazon Prime Now partnership being the first grocery store outside of New York to join the marketplace delivering 128% sales growth in Y1. Through this partnership, he pioneered adding alcohol for delivery being the first partner to do so all while earning his M.S. Degree in Consumer Behavior at The University of Southern California. In '17 he moved into Store Operations in a Store Director role through an executive training program where he delivered record breaking EBITDA results as well as returned a struggling location back to breakeven EBITDA. He was then absorbed back into the corporate office as Director of E-Commerce where he quickly delivered $18M in sales growth in a newly added vertical. He was the chief architect for: new partnership negotiations, digital asset management database and protocols, holiday meal ecommerce development and optimization, and resource planning for the E-Commerce Department. Currently he oversees all E-Commerce verticals at Bristol Farms and Lazy Acres while being an E-Commerce advisor for Bristol Farms' new store concept: Newfound Market.