Brian Garofalow is the Chief Marketing Officer at Igloo Products Corp where he oversees brand marketing, licensed product, and ecommerce. Igloo is a 75-year-old American manufacturer and home to the iconic Igloo brand of coolers. The brand is experiencing a renaissance with an invigorated product strategy and investment in marketing activation fueling record sales and profit. Prior to Igloo, Brian spent the majority of his career in the action sports space, building and leading marketing teams at high growth, global specialty brands including Element Skateboards, DC Shoes, and RVCA. He also co-founded, operated, and sold, consumer technology company, Yoshirt. Yoshirt is a mobile application that allows consumers to design and purchase custom apparel and accessories directly from their mobile devices, with 1-of-1 designs being printed, cut, sewn, and delivered within 3 days of order.