Carlton Fowler grew up in northern California in Grass Valley, and attended University of California Berkeley, graduating cum laude with a degree in Political Science. That was followed up by an MBA from the Ross School of Business at the University of Michigan with an emphasis on Strategy and Marketing.
After a stint leading New Brand Development and Innovation at E&J Gallo with a focus on Spirits, Carlton became increasingly interested in innovation from the startup perspective to answer the question, “Who was identifying the moonshots with the chances to change categories and drinking habits? Who was doing the long-term thinking of how the growing cannabis market was going to interact with Alc Bev-and whether the playbook could work there as well?”
To answer that question Carlton partnered with his longtime collaborator James Pelligrini to create Goat Rodeo Capital, a VC fund tasked to find the disruptive ideas in the Alc Bev and Cannabis spaces. Goat Rodeo Capital’s rallying cry is that the best innovation happens outside the corporate environment and 100% focused on using its strategic outlook on the category combined with the right connections in industry to drive exits and excess returns for its investors.